Digital Marketing

Digital Marketing ApprenticeshipDigital Marketing

The primary role of a digital marketer is to design, build and implement digital campaigns and activities using a variety of online techniques to drive new customer acquisition, and improve engagement and retention.

The Digital Marketer Apprenticeship Level 3 Standard has been designed by digital employers for those working the digital sector to upskill their workforce to be fully competent in all areas of digital marketing. The programme is eligible to existing employees and there is no age limit.

Who is the programme for?

Typical roles would include: Digital Marketing Assistants and Coordinators, Social Media Executives, Content Writers, SEO Executives, Analytics Executives

How will your business benefit?

  • Helps to invest, develop and retain talent
  • Increases ability to generate leads, develop and retain talent
  • Saves costs by reducing the need to outsource marketing
  • Levy paying organisations can utilise funds to maximise returns
  • Smaller organisations can claim 90% funding to cover the costs of the whole programme

How will employees benefit?

  • Develop digital marketing skills and knowledge
  • Increase in personal effectiveness
  • Increase in confidence and competence

Programme overview

The programme includes the Google Squared and CIW qualifications, workshops and one-to-one coaching and covers the following topics:

  • The different social media tools and channels
  • How to plan and execute digital and social media marketing campaigns.
  • SEO and social media optimisation.
  • Keyword research and creation using Google AdWords and keyword planning tools
  • How to create a link bu8ilding plan and develop the domain authority of web pages
  • How to implement social networking ad campaigns
  • Measuring the success and ROI of social media campaigns
  • Implementing PPC campaigns to improve visibility, click-throughs and conversions
  • Understanding the principles of coding
  • Understanding policies, legal, regulatory and industry requirements and standards
  • Identifying audience groups, brand ambassadors and influencers
  • Using social media management planning tools to create, schedule and share content
  • Understanding Intellectual Property Rights and Copyright Law
  • Using and managing collaborative technologies


Typically 15 to 18 months


On completion of the programme individuals can register to become a Professional Affiliate Member of the Chartered Institute of Marketing and an Associate member of the British Computing Society.

Costs and funding

Employers paying the Apprenticeship Levy can use their funds to pay for apprenticeship training while generous funding is available to non-levy organisations.

Find out more

For more information please click on the link below or call us on 0161 200 1673.

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